Capturing Resilience: A Photographic Look at Definitive Brewing During the Pandemic

​Spring of 2021. Businesses everywhere were grappling with the "new normal" of the pandemic. Definitive Brewing in Portland, Maine, was no exception. Like many breweries, they faced the challenge of staying open while prioritizing the safety of their employees and patrons.

We were honored to be chosen by Definitive Brewing to document this pivotal time. Our mission: to create a virtual tour and a collection of still images that showcased their commitment to both safety and customer experience.

Entrance to Definitive Brewing in Portland, Maine

---

​Celebrating Resilience:
The pandemic threw a curveball at every business, and Definitive Brewing was no different. However, their commitment to safety and customer satisfaction shone through. Our photos aimed to capture this spirit of resilience – a testament to the strength of the Maine brewing community in the face of unprecedented challenges.

​Highlighting Safety Measures:
The photos captured the innovative ways Definitive Brewing adapted their space. We documented the implementation of outdoor seating areas, ensuring ample space for safe beer enjoyment. Images showcased the brewery's open-door policy, allowing fresh air to circulate and spacious interiors for ordering and socializing.

More Than Just Beer:
Through these images, we hoped to convey more than just the ability to enjoy a safe and delicious beer at Definitive Brewing. We aimed to showcase a company prioritizing the well-being of their staff and patrons while navigating a difficult time.

---